Want Better Conversions? Make The Switching Process Seem Simple & Easy!

About The Author:

Pedro Cortรฉs is an expert in helping SaaS companies convert more visitors through better messaging and positioning

Can Pedro help YOU? Learn more here ๐Ÿ‘‰


How easily can people start using your product?

This way of explaining it can BOOST your conversions ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡

Usually, the biggest cost of your SaaS product is not how much you charge them a month but how much it costs to switch/start using it.

People are really concerned about the time and money they will need to invest to start using your product.

(Even if itโ€™s 5x better than what they are currently using).


And you donโ€™t make money because of this stupid thing :(

โœ… Hereโ€™s how to fix it โœ…

1) Make a list of the costs of switching to your product. I.e. Data migration, training, setup time and so onโ€ฆ

2) Make a list of how youโ€™re minimizing these things when new customers role around.

3) Make number 2 really obvious throughout your entire site.

๐Ÿ“ 90% of the time this will come down to ๐Ÿ“

Setup times
Learning curve (how good the UX is)
Importing their data
The quality of your support


How are YOU currently justifying these switching costs?

Tell me in the comments (or DM me) and Iโ€™ll give you some feedback on it ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡


Free Resources!

Do Your Visitors Really Understand Your Product?

I help SaaS Companies convert more visitors into customers through better messaging and positioning

Schedule Your Free Strategy Session