How easily can people start using your product?

This way of explaining it can BOOST your conversions 👇👇👇

Usually, the biggest cost of your SaaS product is not how much you charge them a month but how much it costs to switch/start using it.

People are really concerned about the time and money they will need to invest to start using your product.

(Even if it’s 5x better than what they are currently using).

You see… 😵THIS PARALYSES THEM 😵

And you don’t make money because of this stupid thing :(

✅ Here’s how to fix it ✅

1) Make a list of the costs of switching to your product. I.e. Data migration, training, setup time and so on…

2) Make a list of how you’re minimizing these things when new customers role around.

3) Make number 2 really obvious throughout your entire site.

📝 90% of the time this will come down to 📝

Setup times
Learning curve (how good the UX is)
Integrations
Importing their data
The quality of your support

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How are YOU currently justifying these switching costs?

Tell me in the comments (or DM me) and I’ll give you some feedback on it 👇👇👇